Pokémon Go (stylized as Pokémon GO) is an augmented reality (AR) mobile game developed and published by Niantic for iOS and Android devices. A part of the Pokémon franchise, it was first released in certain countries in July 2016, and in other regions over the next few months.
It was one of the most used and profitable mobile apps in 2016, having been downloaded more than 500 million times worldwide by the end of the year. After establishing a game account, players create and customize their own avatars. Once created, an avatar is displayed on a map based on the player's geographical location. Features on the map include 'PokéStops' and 'Pokémon Gyms'. These PokéStops can be equipped with items called 'Lure Modules', which attract additional wild, and occasionally rare, Pokémon.As players move within their real world surroundings, their avatars move within the game's map. Different Pokémon species reside in different areas of the world. Players can take screenshots of the Pokémon they encounter either with or without the AR mode activated. Unlike other installments in the Pokémon series, players in Pokémon Go do not battle wild Pokémon to catch them.